Our Story

Health is a process. Our personal experiences and the latest scientific literature that underpin the origin story of the LMNT brand.

Our mission is to restore health through hydration.

Health is a process.

LMNT co-founder Robb Wolf shares the health journey that sparked a salty rebellion.

I NEEDED MORE SALT. PERIOD.

I'd been on a low-carb, whole food diet for years, but something was holding me back. While working with my coaches, we unlocked a powerful insight: I needed more salt. Period.

POPULAR PRODUCTS DIDN'T CUT IT.

They're too high in sugar and woefully lacking in actual electrolytes - so we were making our own at home, but that was messy & time-consuming. When I dialed in the formulation I immediately felt my fitness, sleep, and brain functioning on new levels.

SO WE CREATED LMNT

Turns out, I needed to pay as much attention to my electrolytes as I did my food. And I’m not alone - we’ve seen this play out across thousands of health journeys. My coaches helped me with this critical missing link - I hope LMNT can be as meaningful for you.

Our Salty Squad

Robb Wolf

Co-Founder

Luis Villaseñor

Co-Founder

Nicki Violetti

Co-Founder

James Murphy

Co-Founder & CEO

Brianna Segerson

COO

Will Rossiter

Director of Digital Revenues

Blake Brown

Influencer Partnerships Manager

Nadia Yvars

Influencer Partnerships Coordinator

Jessica Stradley Hatfield

Marketing Operations Coordinator

Carlos Hernandez

Paid Ads Manager

Landon Brown

Digital Revenue Coordinator

Jeremy Barr

Tech Guy

Steve Sizer

Full Stack Developer

Laura Putnam

Director of Wholesale

Jaelyn Wolf

Senior Community Coordinator

Mike Dearwester

Director of Brand

Kristin Kremers

Senior Storytelling Manager

Ryan McGuire

Senior Designer

Zack Wolder

Senior Editor

Brooke Younker

Content Coordinator

Sharon Green

Director of Customer Experience

Ester Fiedler

Senior Manager of Customer Experience

Alex MacLean

Supplier and Procurement Manager

Paige Appleton

Quality Assurance Manager

Cameron Shelton

Senior Manager of Logistics & Inventory Planning

Hannah Whitt Linsly

Logistics Coordinator

Josh Shropa

Director of Finance

Bess Ross

Controller

Sarah Halejian

Business Operations Manager

Mitch Leonardi

Business Operations Coordinator

Our salty rebellion takes a team.

We partner with industry leaders committed to promoting health through hydration.

Tia-Clair Toomey-Orr

6x CrossFit Games Champion, Olympian, and Commonwealth Games Gold Medalist

Bradley Beal

3x All-Star, Community Assist Award Winner, and LMNT Athlete

Brett Favre

Former Green Bay Packers Quarterback, 3x NFL MVP, 11x Pro Bowl Selection, and Pro Football Hall of Fame Inductee

Lance Armstrong

Globally known Cyclist & Endurance Athlete and Host of THEMOVE Podcast

Stefi Cohen

Doctor of Physical Therapy, 25x World Record Holding Powerlifter, Professional Boxer, Author, Physio, and Host of the Hybrid Unlimited Podcast

JJ Thomas

Olympic Medalist and Team USA Snowboard Coach

Kelly LeVeque

Holistic Nutritionist, Celebrity Health Coach, Best-Selling Author, and Host of the Be Well By Kelly Podcast

Thomas DeLauer

Diet, Nutrition & Mindset Expert and Author

Dr. Mindy Pelz

Doctor of Chiropractic, Renowned holistic health & fasting expert, Best-Selling Author, and Keynote Speaker

Chris Masterjohn

PhD in Nutritional Sciences, Independent Researcher, Entrepreneur, and Consultant

Melissa Urban

Whole30 Co-Founder & CEO and New York Times Best-Selling Author

Dr. Andrew Huberman

Neuroscientist and host of Huberman Lab

Stay Salty.

A tasty electrolyte drink mix that is formulated to help anyone with their electrolyte needs and is perfectly suited to folks fasting or following low-carb, whole food diets.

Get Yours